1-888-405-4332
Eva Serna
Eva Serna
VP, Branch Manager

Phone: (310) 943-8859
eserna@ff-inc.com

Eva Serna serves as Vice President, Branch Manager of the First Foundation Bank, Westwood office. Eva received her Bachelors in Business Administration with an emphasis in Finance, and a minor in Economics from California State University of Los Angeles in 2004, completed the Multicultural Women Executive Leadership Program through USC Marshall School of Business in 2014, and the UCLA Personal Financial Planning Certificate in 2017.

Eva has proudly served the banking community since 2004, and has been in Bank Management since 2008. In 2012, Eva was named the Women of the Year for the City of Commerce for her work in business development and the community.

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Deposit and loan products offered by First Foundation Bank, Member FDIC and Equal Housing Lender. NMLS #793235.

Investment and Advisory Services provided by First Foundation Advisors, an SEC-Registered Investment Advisor. Trust Services and Insurance Services are offered through First Foundation Bank. First Foundation Insurance Services license number #0H38553.

Investment, Insurance, Digital Assets, and Advisory Products and Services:

  • ARE NOT FDIC INSURED
  • ARE NOT BANK GUARANTEED
  • MAY LOSE VALUE
  • ARE NOT A DEPOSIT
  • ARE NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY